Treat every open house like a neighborhood event, not just a showing. Offer local perks, share a weekly snapshot, and aim to pre-book buyer tours. This referral-focused formula helps you build trust, capture leads, and turn visitors into clients.
Post less, earn more. This easy-to-follow content strategy keeps you consistent with just three short posts a week—Local Life, Micro-Market insight, and Client Moments. Batch ahead, reuse your best clips, and let captions do the talking.
Unlock micro-market clarity with just three numbers: MOI (Months of Inventory) to gauge pace, DOM (Days on Market) for timing, and $/SqFt to compare value across ZIP-code pockets. This simple, repeatable formula helps agents explain price, prep, and timing—no jargon required.
September 2025
The 7-Day Listing Launch
Your first week sets the tone. Keep it simple: define the story, capture clean media, warm the neighbors, launch clearly, and follow up fast. This pared-down plan works anywhere, this example uses Los Angeles 90047 with a privacy-friendly street reference.
Listing Launch Kit for California agents — get the templates, scripts, and QR flows built for CA.
TL;DR
Story → Media → Pre-buzz (Days 1–3)
Distribution → Agent network (Days 4–5)
Open event → Follow-through (Days 6–7)
Prep timeline (condensed)
T-7: Confirm photographer + floor plan. Book a local partner (coffee/pastries) for the open.
T-5: Draft the headline + 160-char summary. List 5 photo moments that prove your story. Study your micro-market stats (MOI, DOM & $/SqFt) in LA.
T-3: Build a simple media kit page: photos, floor plan, showing times, subscribe box.
T-2: Print 2 QR tents: Media kit and Get comps. Prep 25–50 neighbor invites.
T-1: Walk the path (Entry → Kitchen HQ → Yard). Lights on, scent-free, hide clutter.
Day-by-Day Plan (Story → Media → Pre-Buzz → Distribution → Network → Open Event → Follow-Through)
Day 1 — Story: One-sentence promise + who it’s for. Write 5 bullets your photos must prove.
Day 2 — Media: Pro photos, 60–90s landscape walk-through, 30s vertical cut, twilight exteriors, floor plan scan.
Day 3 — Pre-buzz: Neighbors-first drop (25–50 around Slauson/Western corridors) + IG/FB teaser. EN/ES if needed.
Day 4 — Distribution: Portal headline + first 160 chars, five hero photos, native short upload. Consider digital ads & SEO for listings for extra reach.
Day 5 — Agent network: 10 DMs to likely buyer-agents; one-page factsheet with QR to the media kit.
Day 6 — Open event: Micro-event with a Slauson Ave coffee partner. Two QR codes: media kit + get comps. Learn how to turn open houses into referral engines.
Day 7 — Follow-through: Offer-review timeline, thank-you texts, recap post with 3 wins.
Polish checklist (10-minute pass)
Hero order: front elevation → best room → kitchen → yard → lifestyle detail.
Copy trims: swap adjectives for facts (light, lot width, storage, parking).
Accessibility: alt text on images; bilingual caption if your area expects it.
Scripts You Can Paste (Buyer-Agent DM, Neighbor Invite, Follow-Up)
Buyer-agent DM: “Quick heads-up on the 1000 block of W 67th St in Los Angeles 90047 — {{beds}}/{{baths}}, {{sqft}} sq ft, {{top 3 features}}. Private link: {{URL}}.”
Neighbor invite: “We’re showcasing the 1000 block of W 67th St. Local pastries + a 60-second 90047 snapshot. {{Day/Time}} — drop by?”
Open-house follow-up (same day): “Great meeting you at the 1000 block of W 67th St — here’s the media kit + your 90047 snapshot. Want a private tour this week?”
Your lightweight kit
Media kit page: photos, floor plan, showing times, subscribe box.
Factsheet (1-pager): headline + 5 bullets + QR to media kit.
Two QR tents: Media kit · Get comps for your home.
Metrics to watch in week one
Saves and inquiries on portals/socials.
Showings, private tours, and quality conversations at the open.
Media kit views and time-on-page.
Common pitfalls (and fixes)
Heavy copy, light proof: add two fresh photos that prove your best claims.
Weak first weekend: refresh hero order, tighten headline, re-post the 30s vertical cut.
Low opt-ins: move the QR tents to the kitchen island and shorten the pitch.
FAQ
Best day/time to launch?Photos mid-week, list Thursday, stack showings into the first weekend.
How many neighbor invites?25–50 around the listing is plenty.
Do I need a sign-in?Keep it light: QR to media kit with a subscribe checkbox. Clipboard as backup.
What about bilingual?Offer EN/ES invites and captions where it fits.
Related reads
Micro-Market Mastery: MOI, DOM & $/SqFt (LA 90026)
Turn Open Houses into Referral Machines
Want the done-for-you 7-Day Launch Kit (templates, scripts, QR flows, factsheet) built in your voice?Let’s talk.
Editor’s note: For marketing education only—not legal advice. We align with C.A.R. forms and California DRE rules. We are not a law firm and do not provide legal advice. Always follow your Broker of Record’s policies.
