June 2025

Turn Open Houses into Referral Machines

Treat an open like a neighborhood event—not just a showing. Offer a small local perk, give visitors a clean way to get your weekly neighborhood snapshot, and aim to book three buyer tours before you lock up.

Works anywhere in SoCal. Examples below use Larchmont (90004)—swap for your area.

Why this works

• Visitors leave with clarity (photos, floor plan, snapshot).
• Neighbors become future listings.
• Light, useful touchpoints—not salesy.

Quick plan

Prep (T-3 → T-0)

• Partner: coffee/pastry from a local spot (e.g., a Larchmont Village coffee partner); shout them out.
• Print 2 QR signs: Media Kit and “Get comps”.
• Walk the flow: Entry → Kitchen HQ → Yard.

Run (≈90 minutes)

• Greet at door; send to Kitchen HQ for highlights.
• Midway story: “Doors open at the 200 block of N Larchmont Blvd.” (swap for your street or a privacy-friendly variant)
• Invite neighbors to the weekly neighborhood snapshot (e.g., Larchmont).

Soft opt-ins (pick one)

• QR → Media Kit with a checkbox “Send the weekly neighborhood snapshot.” (e.g., Larchmont)
• Clipboard card: Name + email + “Areas you’re watching.”

Follow-ups (copy/paste)

Same day: “Great meeting you at the 200 block of N Larchmont Blvd—here’s the media kit + your 90004 snapshot. Want a private tour or early heads-up on two similar homes?”

48 hours: “Two close matches near Hancock Park. Want a first look?”

Targets

15–25 sign-ins • 5 real conversations • 3 private tours • 1 listing lead

FAQ

Best day/time?
Late Saturday or early Sunday, 90 minutes. Avoid big local events; add a second window if interest is high.

How many invites/signs?
25–50 neighbor door-drops and 5–7 directional signs are plenty. If applicable, check building/HOA guidelines.

Do I need a sign-in?
Keep it light. Use a QR to your media kit with a checkbox for the weekly neighborhood snapshot. Clipboard cards as backup.

What should the QR link to?
A simple media kit page: photos, floor plan, showing times, and a subscribe box. Add a second QR for “Get comps for your home.”

How do I handle “just looking” neighbors?
Offer the weekly snapshot and a 60-second value check—no pressure, no scripts.

Quick safety tips?
Team of two, valuables tucked away, one person does a final sweep before lock-up.

Want the done-for-you version (templates, signage, QR flows, follow-ups)?
Let’s talk.

Editor’s note: For marketing education only—not legal advice. We align with C.A.R. forms and California DRE rules. We are not a law firm and do not provide legal advice. Always follow your Broker of Record’s policies.