July 2025
The 3-Topic Content Flywheel (CA Agents)
Post less, earn more conversations. Your audience doesn’t need daily lectures, they want a quick feel for local life and plain-English market context. This flywheel keeps you consistent with three short posts a week: Local Life to attract newcomers, Micro-Market to earn saves and authority, and Client Moments to build trust. Batch once, reuse your best clips, and let captions carry the details. (Examples use Inglewood 90302—swap for your pocket as needed.)
The 3-Topic Content Flywheel (Inglewood 90302)
Deck: Post less, earn more conversations. Your audience wants a feel for local life and plain-English market context. This flywheel keeps you consistent with three short posts a week—simple, repeatable, and easy to batch.
Works anywhere. Example below uses Inglewood 90302.
The three topics
- Local Life: why here (streets, cafes, parks).
- Micro-Market: one stat in English (MOI, DOM, or $/SqFt).
- Client Moments: quick tips and real buyer/seller wins.
The 3-2-1 rhythm (weekly)
- 3 posts (Mon/Wed/Fri): one per topic
- 2 Stories (Tue/Thu): quick updates or BTS
- 1 weekend prompt: “Best coffee or tacos near Market St?”
Weekly example (Inglewood 90302)
- Mon — Local Life: stroll on Market St to a cafe (35s)
- Wed — Micro-Market: $/SqFt look across Centinela vs. La Brea (30s)
- Fri — Client Moments: Keys-day + one moving tip (20s)
Hook lines (copy/paste)
- If you’re moving to Inglewood from Culver City, watch this.
- Two blocks. Two prices. Here’s why.
- What surprised buyers this week in Inglewood.
- How it feels when DOM drops in 90302.
Caption template
Hook → 1 insight → Soft CTA
“Two blocks. Two prices. Here’s why. West of La Brea trades higher—wider lots and better afternoon light. Comment your ZIP for a one-page snapshot.”
FAQ
How often should I post?
Three times a week. Consistency beats volume.
How long should clips be?
7–20 seconds, vertical. Add captions—most watch muted.
Do I need fancy gear?
No—phone + small mic + window light is enough.
What should I measure?
Saves, replies/DMs, and profile visits. Ignore raw likes.
Not in Inglewood?
Swap in your pocket + ZIP; the rhythm and prompts stay the same.
Related reads
Want the done-for-you Content Flywheel Kit (30-day calendar, prompts, captions) in your voice?
Let’s talk.
Editor’s note: For marketing education only—not legal advice. We align with C.A.R. forms and California DRE rules. We are not a law firm and do not provide legal advice. Always follow your Broker of Record’s policies.
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